DIFFERENT FRAGRANCES AND STRONG EMOTIONS
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THE iPure® SANITIZING FORMULA
In formulating the perfumes of the iPure line, we thought about how to sanitize and perfume the rooms you frequent and the clothes you wear, to give you maximum safety against viruses and bacteria and the guarantee of selected fragrances of the highest quality that enhance your style of life.
The innovation of our iPure® sanitizing formula consists in having been able to best combine three factors: Power sanitizing, alcohol To 70% thyme e tea tree, new and trendy fragrances created by the best “noses” in the world and innovative molecules that allow the product to last longer once it is sprayed into the air.
The attention to the safety and well-being of our consumers has been designed at 360 degrees; therefore we have coated the packaging of all our products with a 99.9% antibacterial certified paint.
Fragrances
The fragrances were created, in collaboration with Givaudan, by Olivier Pescheux, author of some of the most important international perfumery successes and winner in 2016 of the Francois Coty award as the best nose in the world.
The use of natural raw materials of the highest quality, coming from five different continents, gives the fragrances a strong olfactory characterization and an unparalleled persistence.
This line of fragrances knows the pleasures of welcome and well-being, the friends you will receive will feel protected and privileged; thanks to the countless sophisticated and unforgettable facets, these sublime perfumes allow a total escape.
SIMPLE AND EFFECTIVE
70 YEARS OF EXPERIENCE
THE BRAND
Since 1950 Italart has been producing successful perfumes sold all over the world in Parma for the quality of the raw materials and the exclusivity of the formulations. From our experience in the creation of Made in Italy perfumes, the iPure® brand was born in 2020 with the aim of proposing fragrances for the environment and clothing that meet the needs of consumers who are more attentive to the quality of raw materials, to the innovation of formulas and above all to the hygiene of the home and work environments. iPure® is a modern brand that offers fashionable fragrances, formulated in an innovative way to give the maximum of the olfactory experience and purifying safety.
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